Who we are

Can natural materials that were thrown away become something people treasure again?

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AVALON Artisan Gallery was born from this question. We are a craft studio that turns coastal waste into something wonderful. We collect what the sea leaves on the shore, work it slowly by hand, and turn it into objects worth keeping. Every piece helps to repair a little damage.

We are not a fast brand. We are not a loud brand. We work in the space between sustainability and luxury, where taking our time is part of the craft and care is what we sell. We believe the most modern thing a brand can do is make less, but make it well. It should also give value back to the people and the sea that made its work possible.

How it began

1988
The family business

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Manee Mongkhol Gems Factory Co., Ltd. is a Thai jewelry manufacturer for export, carrying on a family business that began in 1988. It specialises in invisible setting, where natural gemstones sit side by side with no metal showing between them. Skilled artisans make each piece by hand in silver and gold. It has more than 6,000 designs and also makes pieces for other brands (OEM and ODM).
The partnership

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In Chonburi we found partners who were already doing the work in their own way. The Chonburi Fisheries Association knew where to find the shell along the shore. The Sawang Prateep Community Enterprise knew local people who were ready to learn new skills. The Faculty of Fisheries, Kasetsart University, through the Sri Racha Fisheries Research Station, brought the research behind the material. Through a process developed in our studio, we turned the shell into MyraShell and MyraGem, our own two bio-materials. They became the base of this brand.

Core philosophy

Four ideas anchor every decision

Waste transformed into value
What was discarded becomes a contemporary material.
Nature reimagined through design
Natural form meets considered craft.
Sustainability through material innovation
The studio's own process makes circular design real.
Emotional connection through tactile experience
Each surface invites the hand and the eye.

Three brand promises

Zero waste
Every gram of shell finds a new role.
Self-diffusing
Aroma Edition holds scent without heat or electricity.
Supporting the community
Income returns to the coastal source of the material.

Vision

To be known around the world as the brand that proved coastal waste can become modern luxury. And to keep sending income back to the communities that supply the shell.

MissionShow less

To return what the sea has given, in a form that honours both the material and the hands that shaped it. We do this in three ways. We develop our own bio-materials from coastal waste. We pay coastal communities a fair price for both the shell and their skilled work. And we make every piece slowly, by hand, choosing care over speed.

Values

Five things we hold to

Material firstThe story is in the substance, not the surface.
Slow over fastConsidered craft over speed of release.
Community before brandThe makers come first.
Honest numbersEvery claim of sustainability carries a measurable figure.
Return, do not just take

Circular design model

Sustainability is not only about doing no harm. It is about giving back.

Five stages, with the coastal community linking the start to the end.

1Cleaning and Separation
2Nacre Extraction
3Material Engineering
4Jewelry and Object Design

Zero Waste
Material Flow5Zero WasteSupporting coastal communities

Discarded shells50,000+ tonnes a year

BiotechnologyExtracted and processed in the studio

A gem made from the shiny inner layer of the shell

An alternative material that diffuses scent

1Cleaning and Separation
2Nacre Extraction
3Material Engineering
4Jewelry and Object Design
5Zero Waste

Circular Economy

Every step of our growth means more shell taken off the coast. The more the business grows, the more nature recovers.

How the circle closesShow less

Run by: Manee Mongkhol Gems Factory Co., Ltd.
Research: Kasetsart University

1The Chonburi Fisheries Association and the Sawang Prateep Community Enterprise supply mussel shell waste under a fair-price purchase agreement.
2Community members receive paid skills training to participate in cleaning, sorting, and early-stage shell processing.
3Part of the money from every piece we sell goes back to the community fund, as a steady income.
4What was once a problem on the coast becomes a steady income for the people who live there.

Each piece comes with an impact card. Partnerships are written down and renewed every year.

Why this matters

Sustainability for AVALON is not just about the material. It is about the people the material came from. When we talk about our work, we always give two facts together. The environmental fact: more than 50,000 tonnes of mussel shell are thrown away each year. The social fact: income goes back to Chonburi.

Impact in numbers

We do not push the burden of being green onto the customer

50,000+
Tonnes of mussel shell waste discarded each year along the Thai coastline.
SDG 12 + 14
70%
Of that waste used to go straight to landfill, where it smelled and spread disease. We take this shell before it reaches landfill.
SDG 14
4
Steps in the production process, all done by people, with no automated machines.
SDG 8 + 9
20+
Days of passive scent diffusion from a single application in the Aroma Edition.
SDG 12

Start where the material starts

Read about the material Find your Sea Soul

From Waste to Wonder

Can natural materials that were thrown away become something people treasure again?

The family business

The partnership

Four ideas anchor every decision

Waste transformed into value

Nature reimagined through design

Sustainability through material innovation

Emotional connection through tactile experience

Zero waste

Self-diffusing

Supporting the community

Five things we hold to

Sustainability is not only about doing no harm. It is about giving back.

Why this matters

We do not push the burden of being green onto the customer

Start where the material starts