From Waste to Wonder

From Waste to Wonder

Sustainable Luxury from the Soul of the Sea.

Sea Soul bangle with seahorse, turtle and crab charms holding MyraGem spheres
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Sea Soul is a collection of nine sea creature charms set with MyraGem. It is where most of our customers start. One of the nine is a lot like you.

Four colours of MyraGem

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Every charm comes in all four colours. A community enterprise can also dye MyraGem with natural colour from lac, indigo, bamboo leaf and yellow flame tree.

Tap a colour to see its meaning

Hour Glass Collection

Coming soon

Hour Glass Collection

Fine silver 99.9% and borosilicate glass, filled with MyraGem.

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Each piece comes on a NEWLIFE FR cord, made in Italy from 100% recycled flame-retardant polyester.

One second of single-use plastic could cost a sea creature its chance to live.

From the Thai coastline to the global stage

A new material from the Thai coastline, shaped by the hands of a Thai brand and carried to the global stage.

Bangkok Chonburi Milan Vicenza Hong Kong Shanghai New York Paris

World

Drag to spin the globe. Tap a photo or a name above, and the globe turns to that country and shows what happened there.

Seen in

  • Glamour via Scorpio Jin Cover, December 2025
  • GMARO Editorial, May 2026
  • L'OFFICIEL Editorial, Ukraine
  • MOEVIR Editorial, France

Scorpio Jin Magazine, Volume 102, December 2025

Read the issue

GMARO Magazine Celebrity Edition, Vol. 70, May 2026

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L'Officiel Ukraine, January 2026

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Moevir Magazine, Christmas 2025 and New Year 2026

Read the issue

Also in

  • designboom
  • Khaosod English
  • DesignWanted
  • NIA
  • Trendease
  • Khaosod
  • Naewna
  • Channel 3
  • CEA, Creative Economy Agency
  • Prachachat

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From one shell, two materials

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Every year Thailand throws away more than 50,000 tonnes of green mussel shell. AVALON Artisan Gallery is a sustainable design studio that turns this shell into new materials. We began as a luxury jewelry maker in 1988.

Our work is built on circular design. One shell gives us two materials. The shiny inner layer (nacre, or mother-of-pearl) becomes MyraGem for jewelry. The rest of the shell becomes MyraShell, a new material that releases fragrance on its own, with no electricity. It is used for wall panels, lighting and decorative objects.

Nothing is wasted, by design, from the very first step. This work won the National Innovation Award 2026 in the Environment category.

Read about the material
  • The Harmony LampMade to orderThe Harmony Lamp
  • The Organic Glow Lamp IMade to orderThe Organic Glow Lamp I
  • The Organic Glow Lamp IIMade to orderThe Organic Glow Lamp II
  • The Organic Glow Lamp IIIMade to orderThe Organic Glow Lamp III
  • The Crown Vessel Lamp IMade to orderThe Crown Vessel Lamp I
  • The Serene Bird IMade to orderThe Serene Bird I
  • Architectural Step TableMade to orderArchitectural Step Table
  • Diffuses scent with no heat or power
  • Scent lasts 20 days or more, refillable
  • Smooth, luxurious finish
  • Colour runs through the body
  • Discarded green mussel shells piled on the shore at Sriracha 50,000+ tonnes of green mussel shell discarded in Thailand every year
  • Picking discarded mussel shells out of litter on the shore 70% of this shell waste used to go straight to landfill
  • A local vendor shelling green mussels in Sriracha 44% of Thailand's coastal aquaculture output is green mussel

4 steps, all done by people

  1. 1

    Raw material preparation

    Mussel shells are collected from the Chonburi community enterprise, cleaned, sorted, and graded by size.

  2. 2

    Material processing

    The shiny inner layer (nacre) is separated from the rest of the shell (calcium carbonate) with the studio's own process.

  3. 3

    Colour development

    Colours are planned and refined with digital tools to match each collection.

  4. 4

    Finishing and testing

    Each surface is hand-finished by an artisan, then tested for strength and durability.

Every piece is assessed across three areas of impact

  • Environment

    Thailand throws away more than 50,000 tonnes of mussel shell every year. This is the problem the studio works on.

    SDG 12, SDG 14
  • Social

    Income and skills go back to coastal communities in Chonburi province, through the Chonburi Fisheries Association and the Sawang Prateep Community Enterprise.

    SDG 8
  • Governance

    Each piece comes with an Impact Card that records where the material came from, who made it and how many hours went into it. Partnerships are written down and renewed every year.

    SDG 17

Sustainable Elegance, Reimagined

Sea Soul and MyraShell are already working with hotels and shops.

  • Hotel guests

    We are bringing Sea Soul jewelry into hotel shops and making it part of the guest's stay.

  • Hotel rooms

    We are preparing MyraShell pieces to decorate hotel rooms.

  • In shops

    On show at Ecotopia, in interactive displays that visitors can explore with more than one sense.

Venues and collaborators

  • Centara Grand
  • Novotel Hotels and Resorts
  • Ecotopia
  • HAPPiTAT

Supported by

  • Faculty of Fisheries, Kasetsart University
  • National Innovation Agency
  • Social Innovation
  • TED Fund

Partner with us

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Hotels, design fairs, interior design studios and concept stores can email the studio about Sea Soul and MyraShell.

Email the studio

Timeline

    • Bangkok Showroom
    • DITP, Department of International Trade Promotion

    ONTIMESHOW Shanghai 2026, Bangkok Showroom Jewelry Showcase, West Bund Art Center.

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    • National Innovation Awards 2026
    • NIA, National Innovation Agency

    National Innovation Award 2026: winner, Environment, in the small, micro and social enterprise category.

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    • COTERIE
    • Bangkok Showroom
    • DITP, Department of International Trade Promotion

    COTERIE New York, Javits Center, booth 5767. One of 20 Thai brands in the Bangkok Showroom pavilion by DITP, aligned with New York Fashion Week.

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    • Bangkok Gems and Jewelry Fair
    • DITP, Department of International Trade Promotion

    The 74th Bangkok Gems and Jewelry Fair, booth S64 to T63, Hall 3, Queen Sirikit National Convention Center.

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    • NIA, National Innovation Agency

    The Fusion Day by NIA at The Shine Pattaya. We show MyraShell and Sea Soul to visitors and partners at the National Innovation Agency event.

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    • DITP, Department of International Trade Promotion
    • Bangkok Showroom

    T-STYLE Thai Night in Shanghai, an evening of Thai food and fashion at The Sukhothai Hotel Shanghai. AVALON is listed among the 10 jewelry brands of the Bangkok Showroom S/S2027 wall.

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    • YOUNG Raksa Talay: SEA THE CHANGE

    YOUNG Raksa Talay: SEA THE CHANGE. A free MyraShell painting workshop and the Sea Sharing talk at NEX Hall, Siam Paragon.

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    • Novotel

    Sea Soul display at Accor Thailand Wedding Fair, Novotel Bangkok Future Park Rangsit.

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    • NIA, National Innovation Agency

    SITE 2026: Global Innovation Impact, the flagship event of the National Innovation Agency, Paragon Hall, Siam Paragon, alongside more than 350 Thai and international companies.

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    • Centara Grand

    Sea Soul Afternoon Tea and a Sea Soul pop-up cart at Centara Grand.

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    • Centara Grand

    The Sea Soul booth opens at Centara Grand at CentralWorld, with a pop-up cart and a painting workshop.

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    • ECOTOPIA

    Sea Soul meets its first audience at public events, including a pop-up at Ecotopia.

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    • 3NY
    • MOEVIR

    Beyond Borders, publication and sale in New York and France. One of 39 Thai designers chosen for the 3NY showcase.

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    • Slow Hand Design 2026
    • DITP, Department of International Trade Promotion

    Sea of Love, a 1.8 x 2.4 metre portrait wall relief in MyraShell Aroma Edition, shown in Slow Hand Design 2026 at Superstudio, Milan Design Week.

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    • Vicenzaoro

    Vicenzaoro, Jewellery Boutique Show, Hall 3.1 Booth 134, Italy.

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    • Novotel
    • Kasetsart University

    Novotel Bangkok Future Park Rangsit joins our mussel shell project at the Sriracha Fisheries Research Station.

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    • Scorpio Jin Magazine
    • Flying Solo

    Cover of Glamour via Scorpio Jin.

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    • Goodyear
    • Kasetsart University

    Goodyear (Thailand) holds its annual staff seminar at the Sriracha Fisheries Research Station, working on our mussel shell project.

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  1. The Sea Soul collection is presented to Her Royal Highness Princess Maha Chakri Sirindhorn.

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  2. Manee Mongkhol Gems Factory Co., Ltd. is registered.

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  3. Thidarut Kongwithayakij, Founder, enters the jewelry industry.

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Visit the gallery

Address

AVALON Artisan Gallery, 30 Subsin Road, Wang Burapha Phirom, Phra Nakhon, Bangkok 10200. Near MRT Sam Yot.

Hours and contactShow less

Hours

Monday to Friday, 9:00 to 17:00

Saturday and Sunday, by appointment only

Contact

+66 81 889 2370

[email protected]

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